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Without these stores, there is no easy way for most smartphone users to download the app. Yet Trump’s tech team must erect guard rails to ensure Truth Social does not get kicked out of the app stores run by Apple Inc and Alphabet Inc's Google - a fate that befell popular conservative app Parler in the wake of the Jan. TMTG has pledged to deliver an “engaging and censorship-free experience” on its Truth Social app, appealing to a base that feels its views around such hot-button topics in American life as vaccines and the outcome of the 2020 presidential election have been scrubbed from mainstream tech platforms. It will be a major test of whether Trump Media & Technology Group (TMTG) and other tech companies that describe themselves as champions of free speech can scale alongside the Silicon Valley gatekeepers that conservatives have accused of squelching free expression. The launch of Truth Social comes a year after the former US president was banned from Facebook, Twitter and YouTube. With just weeks to go before an expected launch, Donald Trump’s new media venture is trying to strike a delicate balance with its app: giving Trump's base the freedom to express themselves, without running afoul of Apple and Google’s app store policies.
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